SEO Consultant · Colombia

If your site isn't growing, the problem has a name. We find it.

I work with companies that have digital presence but aren't seeing real organic results. Technical, strategic and content diagnosis — execution included.

Real result · B2C eCommerce
Organic traffic
+184%
Keywords top 10 47
Avg. position #4
Organic CTR 8%
Core Web Vitals ✓ Good
🔍 Technical SEO
📈 Organic ROI
7+ years of experience
40+ projects delivered
360° technical · strategic · content
Diagnosis first

Not all companies
need the same thing.

Before recommending any action, we identify where the real problem is. It may be technical, strategic or content-related. We tackle it from there.

01

"I publish content but Google doesn't show me."

Technical problem

The site has errors blocking crawling or indexing. Without fixing them, no other SEO action works properly.

  • Indexing and crawling
  • Speed and Core Web Vitals
  • Architecture and structure
  • Structured data
02

"I do SEO but don't know if I'm heading in the right direction."

Strategic problem

Lack of clarity on what to rank, when and why. Without strategy, SEO is a cost — not an investment.

  • Keyword research with real intent
  • Organic competitor analysis
  • Prioritization by business impact
  • Monthly direction and tracking
03

"I have pages and traffic, but nothing converts."

Content problem

The content isn't aligned with how users search or what Google wants to rank. It can be fixed.

  • SEO on-page optimization
  • Search intent and structure
  • Strategic internal linking
  • Content that ranks and converts
Many projects combine all three — we always start by diagnosing yours
How I work

A process that eliminates
blind SEO.

Before executing any action, we understand what is blocking your growth. Each step has a clear purpose and measurable results.

01

Diagnosis

We audit the site, the market and the competition. We identify if the problem is technical, strategic or content-related — or all three. Without this, any action is just spending money.

GSCScreaming FrogAhrefsGA4
02

Prioritization

Not everything gets solved at once. We define what to tackle first based on expected business impact, real effort and time to results. No endless to-do lists without order.

Keyword ResearchCompetitive analysisSEO roadmap
03

Implementation

I execute directly in the CMS or guide the internal team step by step. Technical SEO, on-page optimization and content that ranks. No middlemen who "coordinate" without doing.

WordPressShopifySurfer SEO+7 CMS
04

Measurement

We report real results — traffic, rankings, conversions — not vanity metrics. Every month you know exactly what improved, why and what comes next.

Looker StudioGA4GSCAhrefs
Real results

Before and after —
with verifiable data.

No vanity metrics. Real results from executed projects, with the starting problem, concrete actions and measured outcome.

SEO solutions for your needs

Need to solve a specific problem or want a specialist to lead your SEO month after month? Choose based on where you are.

Reference investment

Clear prices.
No surprises.

These are reference ranges. The actual cost depends on the initial diagnosis, the project scope and the current state of your site.

🎯

One-time projects

Solve a specific problem with clear deliverables and a defined timeline. Ideal when you have a specific project or want to start with something concrete.

From $550.000 COP ≈ USD 135
  • Strategic Keyword Research
  • Competitive SEO Benchmark
  • Basic or advanced SEO Audit
  • Initial SEO Setup
  • Local SEO
  • Search Listening (demand & trends)
See which project I need →
The initial diagnosis is free and non-binding. It defines the real scope before any investment.
Clients

What those who have worked with me say

Frequently asked questions

Direct answers
before deciding.

SEO is not advertising — results are cumulative. The first ranking movements generally appear between weeks 6 and 12, depending on the technical state of the site, keyword competitiveness and implementation speed. Sustained organic traffic comes between months 3 and 6. I am always realistic about timelines from the initial diagnosis.

I mainly work with SMEs and established brands that have active digital presence and want to grow organically. The ideal client has a working site, has tried SEO (or wants to start seriously) and understands that SEO is an investment, not a cost. Common sectors: eCommerce, B2B, services, retail and finance.

Yes, and it works very well. I can act as an external consultant who guides the team, as an implementer who executes directly, or as both. I have experience integrating with content, development and communications teams. I define clear roles from the start to avoid duplication or conflicts.

SEO has variables no consultant controls: algorithm updates, market changes or internal client decisions. What I do guarantee is full transparency: monthly report with real data, explanation of what worked and what didn't, and strategy adjustment when something doesn't deliver expected results. No smoke and mirrors.

I work independently, which means you always speak directly with the person executing your project. No middlemen or juniors receiving instructions. For projects requiring content production or specialized development, I have a network of verified collaborators.

It's a 30–45 minute session via Google Meet, Teams, Zoom or WhatsApp. We analyze the current state of your site, identify the main blockers and define if it makes sense to work together. No hiring commitment. At the end of the session you'll have clarity on your real SEO situation — regardless of whether we move forward.

Your site exists but Google doesn't know it?

In a 30-minute session we identify the real problem — technical, strategic or content. No commitment. With data.

Schedule free diagnosis
Available via Google Meet · Teams · Zoom · WhatsApp
Anderson Herrera

Developer by profession.
SEO strategist by vocation.

I started in the digital world from code — I understand how the web works from the inside. That gave me a perspective few SEO consultants have: I see both the technical and strategic layer with the same clarity.

With 7 years and 40+ brands in banking, retail, manufacturing, B2B and eCommerce, I learned that sustainable results don't come from tricks — they come from understanding the business, the market and the technology at the same time.

CMS & platforms
WordPress Shopify Salesforce Drupal PrestaShop Magento HubSpot Webflow Next.js
SEO tools
Google Search Console GA4 Screaming Frog Ahrefs SEMrush Looker Studio Surfer SEO